The basics. Back up.

As the value of (your) digital data increases on a daily basis, so does the need to keep your data safe. It is always very hard to put a true value on your data until you either lose it or lose access to it. It is often only at that point that people realize; that drive, that computer, that server has something on it they truly need and value. This could be anything, from your accounts to client/vendor data for your business but there is more, maybe you have been writing a book, making music or any other type of

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Lit buildings

This is a building which inside has fibre optic cable throughout and fibre optic cable up to the property itself. Although you may be located in a fibre enabled area, more often then not the last cable from your property to the first street cabinet is still copper. This means that your speed is determined by this last cable. There is an industry tendency to refer to all internet connections as fibre broadband but I find this dishonest. It is techno-washing of the customer. There is a tendency in the industry to techno-wash the customers. Counting on the fact that

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“my email is not working”

If you are a marketing/design/advertising agency and are established there is a good chance that by now you will have a reasonable amount of hosting clients in your portfolio. As the industry evolved and became more digital, most of you will have gone through the process of where a customer will have asked you to build them a website, often with the question can you also take care of the hosting and email? Having to deal with technical customer service questions can become a drain for a creative agency as it is simply not what they do. Their heart is

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